The project I AM DOPING FREE began in Italy to fight against doping in the sports world. The project seeks to promote sport as a synonym of health, authenticity, and comfort. Sport affords the opportunity to journey within ourselves to find our own strength and success: a journey which cannot be circumvented or facilitated through doping. Prevention, information and warnings are crucial in the fight against doping, which is why this project seeks to raise awareness. Proponents of the fight against doing are led by the prominent Italian athletes, including Italian swimmers and Olympian Filippo Magnini and Federica Pellegrini. I AM DOPING FREE offers high quality, original products with campaign messages in support against doping, such as men's and ladies T-shirts, tank tops, caps, bracelets, swimwear and other fashion sports accessories, some of which have been sported by notable athletes including Valentino Rossi or Francesca Ferretti.